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An airy student workshop with a test kitchen counter, workbenches, prototypes and a wall of sticky notes.

The Entrepreneur Lab

Have an idea? Build it here.

A student walks in with an idea. The Lab helps turn it into a real product, brand and business — with mentors, equipment and a process that has been used to launch real companies.

The process

A hands-on journey from idea to market.

  1. The idea

    What problem are you solving?

  2. The customer

    Who will buy it?

  3. The solution

    What are you creating?

  4. The prototype

    Build it.

  5. The business

    Can it make money?

  6. The brand

    Name it. Design it. Tell its story.

  7. The pitch

    Present it.

  8. The market

    Sell it.

A student sketches a product concept while teammates lean in.
Every product starts as a sketch.
A student trims a blank packaging prototype on a cutting mat.
Packaging prototypes in the design studio.
Students lay out jars and pouches from their first run.
First production run.

Real facilities

Real equipment, real experience.

01

Ideation space

  • Whiteboards, research tools and room to argue
02

Kitchen development

  • Test kitchen for recipes and formulations
03

Pilot production

  • Small-batch runs with partner co-packers
04

Packaging + design

  • Label, package and brand studio
05

Business + marketing

  • Pricing, finance and go-to-market planning
06

Retail lab

  • Merchandising and point-of-sale practice
07

Pitch stage

  • Present to mentors, buyers and judges
08

Mentors + experts

  • Industry operators on call for every team

Get involved

Bring real-world entrepreneurship to your students.

Schools, industry partners, mentors and families: there is a place for you in the program. Tell us how you’d like to take part.