Retail + Consumer Products
Make something people actually want to buy.
Students learn the complete retail journey — understanding consumers, creating products, building brands, merchandising, selling and getting to market. Then they run a store to prove it.
The retail journey
Fifteen disciplines, one shelf.
Consumer research
Understand needs, trends and opportunities.
Product development
Create products that solve real needs.
Branding
Develop names, positioning and identity.
Packaging
Design packaging that stands out.
Pricing
Set prices and understand margins.
Merchandising
Display products to drive sales.
Retail buying
Work with retailers and buyers.
E-commerce + social
Sell online and through social media.
Sales
Professional selling and account management.
Distribution
Get products to market efficiently.
Inventory
Manage inventory and fulfillment.
Category management
Understand categories and retail strategy.
Retail marketing
Campaigns, promotions and in-store marketing.
Trade shows
Showcase products and build relationships.
Customer service
Deliver great customer experiences.
The Student Store
A working retail laboratory.
Not just school merchandise — a real store stocked with student products, Hawaiʻi-made goods, local farm products, gifts, snacks and beverages. Students buy it, sell it, merchandise it and grow it.
- Student-made products on real shelves
- Buying, pricing and inventory run by students
- Point-of-sale data used in class every week
More pathways
Get involved
Bring real-world entrepreneurship to your students.
Schools, industry partners, mentors and families: there is a place for you in the program. Tell us how you’d like to take part.